Shrink HeaderExpand Header
Print Event

Upcoming Member Events

Back to Events

    Screening and Q&A session with Somi Arian

    8am for an 8.15am start – ends 9.30am

    The Loft


    Somi Arian is a Filmmaker, Millennial Engagement Specialist, the Founder of Smart Cookie Media and Co-Founder of Career Drive. During her MPhil research in Political Philosophy at St Andrews University, Somi became interested in the impact of technology on society and how habits are formed in the digital native generation. Bringing together her knowledge of the entertainment industry and her research on the digital native generation, Somi endeavours to bridge the gap between millennials, established brands

    and company leaders.


    This half-hour documentary explores the impact of the internet and modern technologies on the millennials' consumer behaviour and why so many legacy brands are struggling in the digital era. It features interviews with industry leaders from The Economist, Marie Claire, Bentley, Jaguar Land Rover, Steinway & Sons and Gary Vaynerchuk.

    The film explores 9 major factors that impact the millennial generation’s social and economic behaviour:

    Abundance of Choice
    Attitude Towards Health & Wellness
    Closing the Gender Gap
    Diversity and Immigration
    Entertainment (how they consume media)
    Influence of Peers vs Seniors
    The Financial Climate
    The Speed of Change
    The Why


    Somi will be answering all of your questions after the documentary screening. 


    The event is free to members and their guests. Complimentary tea, coffee and pastries will be served prior to the talk.
    To be added to the guest list please contact Charlotte