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    Panel Discussion
    8am for an 8.15am start – ends 9.30am
    The Loft


    There is a trend for businesses to bring their marketing functions in-house. This session will examine how businesses are developing a modern day marketing function that is fit for today and suitable for the future.

    With the increasing need for a variety of skills now housed under one roof, and data and technologies driving more analytic campaigns, we will be taking a look at how to create modern marketing functions effectively, how to manage the teams and where best to deploy them.

    At this panel event we will also take a look at how businesses are structuring teams; examine traditional marketing vs modern marketing techniques and look at how to maximise return on investment through deployment of talent.


    The event is free to members and their guests. Complimentary tea, coffee and pastries will be served prior to the talk.
    To be added to the guest list, please contact Charlotte