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  • BREAKFAST BRIEFING: COMMUNICATIONS WITH PURPOSE - FAD, OR PURPOSE?TUESDAY, 14 MAY

    Panel Discussion
    8am for an 8.15am start – ends 9.30am
    The Loft

     

    With the rise of the conscientious consumer, more brands are providing an appeal beyond consumerism in a bid to differentiate themselves. Purpose-driven businesses have been shown to out-succeed competitors in terms of customer loyalty and employee engagement. But is this just a fad? When it really comes down to it, what do consumers care about intrinsically?

     

    If you're going to execute a campaign that evokes brand loyalty, you need to be equipped with all the skills and know-how to weave your clients' purpose into their communications strategy with integrity, authenticity and respect. 

     

    'Purpose-washing' has become more prevalent than ever as legacy businesses and start-ups alike tussle to be part of the "authentic" conversation. However, could it be that this, at times desperate, search is in fact damaging the industry rather than giving brands a long-term place in our future?

     

    Alice Weightman, CEO of Hanson Search and The Work Crowd will lead this panel discussion.

     

    The expert panel will cover topics including building trust, brand loyalty and differentiation, what consumers want and what to avoid.

     

    The event is free to members and their guests. Complimentary tea, coffee and pastries will be served prior to the talk.

    To be added to the guest list, please contact Charlotte